Google AdWords

Google AdWords is encountered by most internet surfers following a typical Google search, and is indicated by the phrase "Sponsored Links." These links serve as a means of advertising and have provided the primary source of revenue for Google's search engine. Activated upon searching specific keywords, AdWords provides surfers with relevant links, paid for by that site's company to increase site traffic and, in some cases, sales.

For example, when a surfer searches the keyword "sneakers," a specific company's site such as Sketchers or Nike will be highlighted at the top of the page with a headline, description, and display URL. All AdWord sites are notated by the phrase "Sponsored Links." Additional sponsored links may appear in the right column. The client company may pay Google based upon the amount of times its link is clicked (referred to as cost-per-click or CPC), or for every one thousand times the link is displayed (referred to as cost-per-thousand impressions or CPM).

Google provides other forms of paid advertisement through AdWords, such as image advertisements on sites within the Google Network, local business advertisements frequently found in Google Maps, and video advertisements on sites within the Google Network and Google Video. Most recently Google expanded its AdWords campaign to include mobile advertisements, activated when keywords are searched on a mobile device.

Labels: Google